HOW YOU FEEL

The video above is my finalised music video that was created for this project. Please view every page before watching.

DETAILED DESCRIPTION OF VIDEO OUTCOME

I made this video with the intended target audience and demographic of young teens to adults, This is the same demographic that Lil Skies aims for with every release. I think I achieved my intended demographic as the video has some hints to sensitive subject matter such as smoking and includes profanity within the song.

My music video kicks off with a funny outtake that Sohaib and myself recorded while I was trying on outfits to use in the video and I feel this brings a bit of light-heartedness to the music video for when the track kicks in! 

When the music comes in its easy to notice that I relied quite heavily on the use of colour to add variety to the shots. There are a mixture of different colours that I managed to record as the college had recently bought new and easily transportable mini lighting tools that are able to emit and cycle through different colours, I really think the use of lighting in my video helped bring a style that compliments the target audience.

I recorded in a studio at college for the first half of the music video, I did this as I wanted a Performance/ narrative style video and this helped me achieve what I set out to do, the different outfits and colours keeps the audience engaged and keeps the video fresh with different camera angles such as static medium shots as well as tracking and panning shots which switch up the flow of the video in different ways, I included cutaways of a watch, a cross chain and a middle finger that I thought could be interpreted in different ways depending on how you hear the lyrics and how you feel towards the artist himself.

The video is a fast paced edit where there are multiple clips fitted together in beat with the music to create a dynamic feel that keeps up with the music!

The second part of the video was filmed outside of college near my house in Easthampstead, my chosen location was the church that my grandad was buried at as it implements an emotional beat to the narrative side of the video, I thought the church was a good location to include adobe effects as well such as apply slow motion to the tracking shots of me walking towards the church and other subtle effects such as changing the saturation and colour correction of the shots to make the grass "Pop" a little more green... I think these added effects was a good idea as it allowed me to included effects that I had learned in the same project with the tutorials that our teachers had given to us!

The video comes to a close with a 2 shots, one of them is me walking out of the church as the track comes to an end where I look back at the camera and keep on walking then after that shot it goes to another outtake to end the video on another light-hearted moment with me and my friends having a laugh about while filming which tells everyone watching how much fun I found this project to be!